Redefining Luxury in Travel Retail

Estée Lauder Companies Travel Retail has unveiled a groundbreaking omnichannel retail experience for skincare brand La Mer at Haikou International Duty-Free Shopping Mall.

The 242 sqm flagship store aims to redefine luxury in travel retail, showcasing La Mer’s latest design concept that captures the essence of the brand’s opulent heritage. The La Mer product lines are artfully arranged to provide customers with an immersive experience from the moment they enter. A private VIP lounge and consultation area further emphasize the exclusivity and comfort of the in-store experience.

Our expertise in 3D graphics was pivotal in realizing this ambitious project.

La Mer
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ORA Companies