Vision
WE BRING A CERTAIN PERSPECTIVE TO THE WORLD AND OPEN A THIRD WAY TO REVEAL LUXURY IN ALL ITS RESPONSIBLE AVANT-GARDE.
We believe that integrating social and environmental issues into the retail industry is no longer a peripheral matter but rather a systemic issue, which requires the deprogramming of minds and the design of new models.
WE VALUE AND ENCOURAGE THE APPLICATION OF DESIGN IN EVERY DOMAIN, AT EVERY STAGE, AND AT ALL LEVELS OF OUR ORGANIZATION.
Establishing a Design culture in service of a sustainable future means transforming what is learned, transmitted, produced, and invented to create new distinctive, ideological, emotional, and material features that build another business model.
From this conviction was born ORA, an ecosystem of intersectional expertise “from strategy to delivery” that studies, thinks, designs, conceives, and produces new inspiring and responsible solutions.
RETAIL HEALING, A NEW EXPRESSION SPACE FOR THE LIVING
As a strategic touchpoint, physical retail can connect matter, environment, and consumer. It is one of the channels to be valued to demonstrate and develop the power of a committed brand. Reimagined as a place of expression of the brand’s “Care”; it embodies the transmutation from need to care and can be the keystone of the turnaround that values the collective, connects, balances, regulates, and ultimately regenerates.