{"id":2291,"date":"2024-12-18T16:07:42","date_gmt":"2024-12-18T15:07:42","guid":{"rendered":"https:\/\/www.groupe-ora.com\/projet\/la-lumiere-au-coeur-de-lexperience-consommateur\/"},"modified":"2024-12-18T16:11:46","modified_gmt":"2024-12-18T15:11:46","slug":"la-lumiere-au-coeur-de-lexperience-consommateur","status":"publish","type":"projects","link":"https:\/\/www.groupe-ora.com\/fr\/projet\/la-lumiere-au-coeur-de-lexperience-consommateur\/","title":{"rendered":"La lumi\u00e8re au c\u0153ur de l&#8217;exp\u00e9rience consommateur"},"content":{"rendered":"\n<p>R\u00e9v\u00e9ler ce qui est invisible \u00e0 l\u2019\u0153il nu<\/p>\n\n\n\n<p>Les \u00e9quipes retail design proposent d\u2019embarquer le client dans une aventure \u00e0 la fois scientifique et sensorielle afin d\u2019exp\u00e9rimenter le nouvel outil de diagnostic capillaire K-Scan de K\u00e9rastase, L&#8217;Or\u00e9al. Une approche futuriste mais ultra r\u00e9aliste dans un univers tech qui parle \u00e0 la Gen Z. <\/p>\n\n\n\n<p>Un tunnel, repr\u00e9sentant le manche, dans lequel on s\u2019installe sur un si\u00e8ge pour vivre une immersion lumineuse et au bout duquel le diagnostic est r\u00e9alis\u00e9.<br>La buse transform\u00e9e en photomaton<br>Un miroir \u00ab K \u00bb o\u00f9 la lumi\u00e8re est refl\u00e9t\u00e9e \u00e0 l\u2019infini.<br><\/p>\n\n\n\n<p>Un concept pens\u00e9 dans les moindres d\u00e9tails, adaptable \u00e0 plusieurs typologies d\u2019espace et pour chaque \u00e9tape du parcours client.<br><\/p>\n\n\n\n<p>Voici la premi\u00e8re d\u00e9clinaison sur espace r\u00e9duit (Douglas, Allemagne) pour le lancement.<br>Un rollout monde pr\u00e9vu qui d\u00e9voilera crescendo l\u2019int\u00e9gralit\u00e9 du design cr\u00e9atif 360\u00b0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9v\u00e9ler ce qui est invisible \u00e0 l\u2019\u0153il nu Les \u00e9quipes retail design proposent d\u2019embarquer le client dans une aventure \u00e0 la fois scientifique et sensorielle afin d\u2019exp\u00e9rimenter le nouvel outil de diagnostic capillaire K-Scan de K\u00e9rastase, L&#8217;Or\u00e9al. Une approche futuriste mais ultra r\u00e9aliste dans un univers tech qui parle \u00e0 la Gen Z. Un tunnel, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2289,"template":"","projects_cat":[220],"projects_tag":[263,277,249,289,283,319,222],"class_list":["post-2291","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects_cat-retail-fr","projects_tag-activation-fr","projects_tag-deploiement","projects_tag-designcreatif","projects_tag-designinnovant","projects_tag-expertise-fr","projects_tag-haircare-fr","projects_tag-immersion-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La lumi\u00e8re au c\u0153ur de l&#039;exp\u00e9rience consommateur - ORA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.groupe-ora.com\/fr\/projet\/la-lumiere-au-coeur-de-lexperience-consommateur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La lumi\u00e8re au c\u0153ur de l&#039;exp\u00e9rience consommateur - ORA\" \/>\n<meta property=\"og:description\" content=\"R\u00e9v\u00e9ler ce qui est invisible \u00e0 l\u2019\u0153il nu Les \u00e9quipes retail design proposent d\u2019embarquer le client dans une aventure \u00e0 la fois scientifique et sensorielle afin d\u2019exp\u00e9rimenter le nouvel outil de diagnostic capillaire K-Scan de K\u00e9rastase, L&#8217;Or\u00e9al. 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